Three audience growth hacks
Are you struggling to fill seats in your performance hall? You're not alone! In a world where every view, click, and like counts more than ever, here's how you can turn the tide and bring the audience rushing back to your events!
First up, let's talk about the magic of short-form videos on social platforms. Forget static photos or plain graphics as the default; we're diving into dynamic, engaging videos that capture the essence of your performances. Imagine showcasing artists behind-the-scenes, breathtaking rehearsal snippets, or captivating highlights from your latest performances. These videos aren't just content; they're your ticket to building a vibrant, organic audience — at first digitally, then converting them to in-person ticket buyers. This is particularly a critical strategy these days due to how various social algorithms work — prioritizing video content.
And when a video hits the sweet spot organically, why not create a paid ad campaign? This is a proven tactic. Test organically, then launch a paid campaign with the specific creative asset that performed well.
Next, let's debunk a myth: Influencer marketing isn't just for the lifestyle brands and the beauty gurus. It's time for the arts to shine in this arena too! Think smaller, though — nano influencers. Picture this: local arts enthusiasts, maybe with just a thousand followers, but each one passionately engaged. These are your hidden gems. Connect with them, invite them to experience your world, and watch as they become authentic ambassadors for your brand, sharing their love for the arts with a captivated, trusting audience. And the best part? We're talking genuine, organic partnerships that resonate more deeply than any paid post ever could.
Finally, let's not overlook the power of community collaborations. There's strength in unity, and by partnering with like-minded local organizations, you can unlock new audiences and create a symbiotic relationship that benefits everyone involved. It's not about swapping lists or intrusive marketing tactics. Instead, think of it as a respectful exchange of value, where each organization introduces the other to its dedicated audience through native content that adds value and piques curiosity.
