Your Talent Deserves an Audience,
We Make Sure You Have One.

You’ve mastered your craft. Now it’s time to master your visibility.

In today’s industry, talent alone isn’t enough. Opportunities go to the artists audiences notice — and decision-makers remember.

If you don’t have a system to grow your visibility, you’re leaving your career to chance.

That’s where Gold Sound Media comes in.

Introducing the GOLD Framework: Your Career Growth Engine

Gold Sound Media isn’t just about getting attention — it’s about building sustainable, scalable momentum through our proprietary GOLD Framework:

🎯 Gain access to the right gatekeepers.
🎨 Own your brand, identity, and messaging.
🚀 Leverage your momentum across platforms and partnerships.
🔥 Drive sustained demand and recognition.

This is your roadmap to career-long visibility and growth — no guesswork, no wasted time.

Your Visibility Growth Options

Choose the level of support that matches your career goals:

Custom PR & Marketing Retainers: Full-service strategy and execution tailored to your growth objectives.
Gold 90: A 90-Day Visibility Accelerator for Artists: A structured, high-impact launch program to ignite momentum fast.

What You’ll Get With Gold Sound Media

When you work with us, here’s exactly what we deliver.

✅ All services are deployed strategically based on your immediate and long-term career goals.

Strategic planning & consultancy

Unlock a clear visibility roadmap tailored to your career goals.
Identify new opportunities to elevate your bookings, media exposure, and brand presence.
Gain expert advisory support to position yourself for bigger gigs, awards, and partnerships.
Public relations & media strategy

Craft press strategies that position you for serious industry recognition.
Build a public profile that attracts presenters and media coverage.
Get trained to communicate your artistic brand with power and clarity.
Digital marketing & social media

Create a social presence that drives real engagement—and gets presenters to notice you.
Build and optimize a website that serves as your “digital stage.”
Implement SEO, email, and audience-building strategies to accelerate your career momentum.
Brand partnerships & collaborations

Expand your influence through aligned partnerships that match your artistic identity.
Leverage campaign management to grow your reputation beyond traditional concerts.
Organic content development

Develop authentic, magnetic storytelling that connects with fans and decision-makers alike.
Create and execute strategic content that fuels loyalty, visibility, and opportunity.
Establish a voice that distinguishes you in the saturated classical music market.

Proof That Our System Works

🎹 25M+ webcast views for the Cliburn, launching Yunchan Lim to global fame.

🏆 GRAMMY-winning campaigns that propelled artists to industry recognition such as Jessie Montgomery winning the trophy for her work on Awadagin Pratt’s album STILLPOINT.

🎟 Artists landing bigger gigs & increasing fees—proving that visibility = opportunity.

"Jonathan's thorough grasp of social media and his insightful, thorough observations have been extremely helpful in establishing my social media platform. He is highly professional and I couldn't recommend him more strongly for an artist seeking a bounce in their PR presence."

— Michael Fabiano, Tenor
“Jonathan Eifert was an invaluable part of our communications team during the 2022 Van Cliburn International Piano Competition. His expertise in digital marketing and social media—and his careful attention to detail—greatly contributed to the Competition’s exponentially larger reach; webcast viewership topped 25 million (5x increase from 2017), social media impressions hit 300 million, and followers across platforms grew by 141%. Just as importantly: he maintained positive energy, adaptability, and professionalism throughout his three weeks on the ground with us, in a high-pressure, fast-paced environment.”

— Maggie Estes, Director of Communications and Digital Content, The Cliburn
“Working with Jonathan during my time at the Cleveland International Piano Competition was transformative for the organization. Jonathan brought a fresh perspective, great energy, and a willingness to go above and beyond to achieve our goal of broadening the reach of the CIPC brand. Thank you, Jonathan, for your amazing work!"

— Pierre van der Westhuizen, Director, Gilmore Keyboard Festival
"Jonathan did a great job updating and re-designing our social media presence and e-blast marketing when he started with us, resulting in increased followership and visibility in our community. As social media has transitioned from photo-centric to more video-centric, Jonathan kept pace by increasing the amount of video posted. Additionally, he is organized, executes deliverables consistently on-time, and is an all-around great guy to work with!"

— Al Jacobsen, Executive Director, Allentown Symphony/Miller Symphony Hall
“Working with Jonathan Eifert at Gold Sound Media for the last three years has been invaluable to Oregon Bach Festival and University of Oregon’s School of Music and Dance. His advice and expertise have been instrumental, but his strategy and execution at the regional and national level have been even more impressive. He is a steady voice, a facilitator of fresh ideas, and an excellent collaborator. It’s obvious that he truly cares about our success.”

— Josh Gren, Director of Strategic Communications and Marketing, University of Oregon School of Music and Dance & Oregon Bach Festival
"Jonathan Eifert and Gold Sound Media have been instrumental in guiding our efforts to stay connected to the international music world through this time of pandemic. Even with the delays and complications of not being able to hold live piano concerts and competitions, Jonathan found creative ways to promote our events, reach new audiences, shape messaging to appeal to diverse groups, and maximize the effectiveness of every advertising dollar spent. Thanks to his extensive efforts and in-depth knowledge of the classical music world, our online views reached impressive numbers, often tripling those from previous years. I heartily recommend him to all those hoping to create the most impact for their events!"

— Kary Billings, Executive Director, Gina Bachauer International Piano Foundation
“Working with Jonathan Eifert is truly a joy. He understands the social media world (so I don’t have to!) while being a master at more traditional public relations skills. Within just our first year working together, Jonathan increased our organization’s visibility - setting up our first international press coverage! He is a master at creating the perfect tone in all modes of communication. We rely on him for his intelligence, connections and work ethic. We have never been disappointed.”

— Ellen Bergstone Wasil, Executive Director, Portland Piano International
"I fully recommend Jonathan Eifert to your organization/company without reservation. He worked with the Golandsky Institute over the past five years developing new ways to creatively engage a global community of pianists. Two important contributions from Jonathan was our streaming service (Golandsky Streaming), which provides online piano instruction resources to thousands of people around the world. He spearheaded and managed this project from start to finish. Secondly, Jonathan was influential in growing attendance by 34% at our Summer Symposium at Princeton University. This was a huge undertaking as people fly in from all over the world to learn. Through his skills in marketing, PR, communications, and management the Institute achieved these highlights for which we are grateful."

— Edna Golandsky, Founder and Artistic Director, The Golandsky Institute
“It's been my great pleasure to work with Jonathan in his role of Marketing and Public Relations for Pianofest in the Hamptons. Jonathan has brought amazing energy, insight and real creative pizazz to his work in publicizing our mission. He is an excellent person and great to work with.”

— Paul Schenly, Director, Pianofest in the Hamptons; Artistic Director, Cleveland International Piano Competition
“The Chopin Foundation retained Jonathan Eifert for the year leading up to our 10th National Chopin Piano Competition. As a small non-profit arts organization it made great sense to outsource our media relations, social media and email marketing so that our small staff could focus on the myriad of logistical details leading up to our flagship event. Jonathan immediately became an engaged member of the team. We took this opportunity to rebrand the organization with a new website and Jonathan hit a homerun upgrading our site through Squarespace. I personally found Jonathan to be very professional, intelligent, an effective communicator, and someone who delivers on his promises. I felt that he was personally invested in the success of the Chopin Foundation and even made a surprise visit to Miami to witness the conclusion of our Competition.”

— Barbara Muze, Executive Director, Chopin Foundation of the United States
“Jonathan is an extremely competent, intelligent, talented, honest, responsible, reliable, and dedicated individual. We had the pleasure of working with Jonathan at Astral Artists for a full year…I recommend Jonathan Eifert highly…”

— Vera Wilson, Founder & President, Astral Artists
“I have been working with Jonathan Eifert for the past 18 months. He has given me so many creative ideas in building my performing career and my festival (PYPA Piano Festival) in innovative and effective publicity. Jonathan is very responsive and always has his clients' needs in mind. If you are looking for a great publicist for your business or someone to give some boost to your performing career, I highly recommend that you reach out to Jonathan Eifert."

— Ching-Yun Hu, Concert Pianist and Founder, Philadelphia Young Pianists’ Academy
“Working with Gold Sound Media has been a phenomenal experience! Their help with strategizing my organization’s digital concert season, complete with the development and promotion of my TV show — and the multitude of press placement surrounding both projects — helped keep us top of mind during the pandemic. Furthermore, Gold Sound Media created my beautiful new website that is on point with my brand and was integral to the launch of my new non-profit organization, the Music & Moore Foundation. I am indebted to them for the success of all of these endeavors!”

— Elliot Moore, Music Director & Conductor, Longmont Symphony Orchestra
"Jonathan Eifert has a vision and he gets results. His execution is direct and efficient. He is flexible and adapts the game plan if needed. My orchestral premiere of ROSCOE starring Deborah Voigt with the Albany Symphony would not have been nearly as big a success without Jonathan!"

— Evan Mack, Composer
"If you are an artist or music organization that is looking for a publicist to help promote your brand, look no further—I highly recommend Jonathan Eifert. During my two years of consulting work with him, I saw my career undergo a massive transformation before my eyes. Jonathan brought creative ideas to help me develop and execute a strong marketing strategy and increased my social media following. As a result of hours and hours of brainstorming sessions with him, I was able to elevate my reputation, increase concert bookings, develop partnerships with notable music organizations such as G. Henle Verlag and Pianist Magazine, and recently became a Steinway Artist. I really appreciated that he approached each session with such methodical purpose, but at the same time, pivoting masterfully when necessary. Bottom line: Jonathan Eifert takes the time and effort to understand the vision of each artist and music organization before implementing strategy. He has a unique background and understanding of performance and the working industry—having obtained a piano performance degree and worked with major arts organizations such as Astral Artists, IMG, and more. You will not be disappointed with the results! Thanks so much Jonathan Eifert for all of your help!"

— Frank Huang, D.M.A., Steinway Artist, Associate Professor of Piano, Miami University, Department of Music
“I give Jonathan Eifert the highest recommendation. He is high energy, effective, personable, and totally reliable. His outlook on life is to see barriers as mere challenges along the path to accomplishment. He is devoted to the arts and is a loyal and trustworthy employee and colleague.”

— Bonnie Slobodien, Director of Education and Community Classics, Astral Artists
“Jonathan Eifert brings a wide array of in-depth experience and personal magnetism to his very successful PR concepts. With a piano performance degree and experience with IMG in London, he now combines the sensitivity of a performer with the experience of the industry, and creativity catered to the individual. I personally saw my entire career and public image transformed with his work with branding, web and online presence and design, professional photography with award-winning photographer Kaupo Kikkas from Estonia, CD release parties, and securing a global media partnership for the film series I host, Living the Classical Life. Now Jonathan works with a variety of clients, including the Golandsky Institute at Princeton, and the Cleveland International Piano Competition. It is a pleasure and honor to give my highest recommendation.”

— Zsolt Bognár, Pianist and Host, Living the Classical Life
"I really appreciate Jonathan Eifert's professionalism and his deep commitment in helping advance my social media profile. I enjoyed working with him and found our ‘brain storming sessions’ very useful."

— Larisa Martínez, Soprano, Tours regularly with Andrea Bocelli
“Jonathan is an extremely intelligent, innovative and hardworking Executive Director and Public Relations Specialist. He has a great way with all types of people and will go the extra mile to make a client happy. He is a rare find in the Arts Administration world in addition to having remarkable people skills.”

— Robert Durso, Senior Director and Co-Founder, The Golandsky Institute
“Jonathan is an excellent publicist. His strategic process has been hugely successful. Great branding advice, in depth knowledge of social media, and the creation of a new website platform have tied in very well with my new recording product. I couldn't have done it without Jonathan!”

— Caroline Oltmanns, Pianist, Chair of Piano Department, Youngstown State University
“I started working with Jonathan at a time when I had a website, a Facebook artist page and a Twitter account which had no relation whatsoever between the 3 of them. Jonathan made me think about who I am as an artist and what I want to communicate to the world. That allowed me to completely reinvent my internet presence and develop online platforms that are not only consistent between themselves, but also with who I am as a person and as an artist. Throughout the entire process, Jonathan was always available to talk and attentive to detail, as well as encouraging and enlightening. It was amazing working with him.”

— Ricardo Panela, Baritone
“My NYC cabaret debut wouldn’t have happened without Jonathan Eifert’s expertise and encouragement over the past year. He is a master at stepping back and seeing the long road, then breaking the whole trip into small, achievable steps that will get you where you want to go. He provides a rare combination of creative vision and pragmatism, and takes great — and contagious! — joy in the ride.”

— Joan Ellison, Singer, Archivist/Arranger of American Popular Songbook 1920s - 1960s

Read Testimonials

Our Guarantee: Expert Strategy, Real Growth

We tailor every plan to your unique goals. While no one controls media outcomes, we guarantee you will walk away with:

A customized roadmap for audience growth
Clear positioning that strengthens your career brand
Systems that compound your momentum over time

If you don't feel the plan fits your goals at any point, we refine it — no extra cost.

Choose the Right Path Forward

Custom PR & Marketing Retainers

For artists ready for a full-scale strategic partnership.

6 months: $1,500/month
9 months: $1,350/month (10% savings)
12 months: $1,200/month (20% savings)

🎯 Includes up to 15 strategic hours per month, flexible use.

Monthly hourly allotment: Each plan includes an average monthly allotment of 15 hours, but this can vary depending on your specific needs for that month. We offer flexibility to ensure you receive the support you need when you need it most.
Unused hours: If you do not use all of your allocated hours within a given month, the unused hours will roll over to the next month.
Use or forfeit: While unused hours roll over, you must use all purchased hours within the contract period (6, 9, or 12 months). Any remaining hours at the end of the contract term will be forfeited if not used.
Total hour cap and additional hours: You can surpass the total allotted hours for the contract, but any excess hours will be billed at your respective plan rate. For example, if you have a 6-month contract (90 hours total) and use 25 hours in one month, it will reduce the available hours remaining in the contract period. Additional hours will be billed as follows:
- 6-month plan: $100/hour
- 9-month plan: $90/hour
- 12-month plan: $80/hour
No refunds: We do not offer refunds for unused hours. This policy ensures that our team can plan and allocate resources effectively to serve you better.

Gold 90: A 90-Day Visibility Accelerator

One-time investment: $4,500

🎯 Includes a visibility roadmap, brand strategy, content plan, PR toolkit, and coaching. Explore the details of this specific program.

Ready to Elevate Your Visibility?

If you’re serious about growing your career, we’re serious about helping you. Our first step is a simple Discovery Call — a quick conversation to explore your goals, challenges, and whether we’re the right fit to help you achieve them.

No pressure, no pushy sales — just clarity and a strategic plan forward.

👉 Book your call now and take the first step toward building unstoppable momentum.

Schedule Call

Your Talent Deserves an Audience,
We Make Sure You Have One.

You’ve mastered your craft. Now it’s time to master your visibility.