Meet the Team

Jonathan Eifert, founder and creative director of Gold Sound Media® LLC, is a visionary entrepreneur reshaping the world of classical music, opera, and the performing arts through innovative marketing strategies and community-building initiatives.

Jonathan began his career as a freelance publicist under the name Jonathan Eifert Public Relations, supporting classical musicians and arts organizations during a pivotal time when digital media was rapidly transforming the industry. Recognizing the need for a fresh perspective in marketing and public relations, Jonathan incorporated Gold Sound Media LLC in 2019, expanding services — and building out a team — to provide a comprehensive, strategic approach to arts marketing, brand development, and public relations on a global scale.

Under his leadership, Gold Sound Media has achieved remarkable milestones, including leading the GRAMMY-winning campaign for Awadagin Pratt’s STILLPOINT album, propelling composer Jessie Montgomery to win the trophy for “Best Contemporary Classical Composition,” and orchestrating the viral rise of pianist Yunchan Lim, which contributed to 25 million webcast views during the Cliburn International Piano Competition. These successes have solidified Jonathan’s reputation as a key person of influence in the performing arts.

Jonathan is also the founder of Classical Post®, a boutique media brand that reaches a global audience of 20,000 annually. Through a podcast, newsletter, and editorial content, Classical Post tells the success stories of artists in their own voices, offering evergreen insights and perspectives that transcend traditional music features. This platform serves as a bridge, connecting musicians and audiences worldwide.

Drawing from his education — a Master of Arts in Cultural Policy and Management from City, University of London, and a Bachelor of Music from Cairn University — Jonathan combines his training as a classical pianist with a global perspective on arts management. His experiences in London and New York, two major cultural hubs, have deeply shaped his strategic approach to advancing artists' careers.

Jonathan’s influence extends to the industry as a member of the Recording Academy, the organization behind the GRAMMY® Awards, where he remains connected to the forefront of artistic innovation. His commitment to empowering artists with cutting-edge strategies fuels his broader mission: to ensure that musicians maximize their visibility and impact, making their artistry resonate across communities and generations.