Most classical musicians aren’t missing talent.

They’re missing a system that makes them visible.

The classical music industry is noisy and fast-moving. Opportunities don’t go to the most gifted — they go to the most visible.

That’s why we built the GOLD Framework — a strategic model designed to help classical musicians gain access, own their identity, leverage their momentum, and drive high-level recognition.

At Gold Sound Media, we work with you to activate one part of this framework — or all of it — depending on where you are and who else is already on your team.

Whether you’re working with a manager, another firm, or flying solo — our role is to close the gap, strengthen your visibility, and help you become unmissable.

The GOLD Framework

Every project at Gold Sound Media is guided by the GOLD Framework — our proprietary system for building visibility that translates into real opportunity.

GOLD = Gain. Own. Leverage. Drive.

  • Gain access to the right gatekeepers — presenters, artistic directors, music directors, record labels, and press.

  • Own your brand, message, and artistic identity with strategic clarity and compelling storytelling.

  • Leverage your brand, your access, and your momentum to unlock opportunities that scale.

  • Drive sustained demand and recognition through aligned visibility efforts that compound over time.

No one part of the GOLD framework works in isolation. Each segment strengthens the others — and we help you build the configuration that fits your goals.

A Flexible,
Collaborative Model

Every artist’s path is different. That’s why our framework is built to flex—supporting soloists, conductors, ensembles, and even your existing team like managers or record labels.

Whether we’re your entire PR/marketing team or collaborating with other professionals, our model fits within your ecosystem, not the other way around.

Here’s what artists often seek from us:

✅ Build audience credibility fast – so you’re seen as the go-to artist in your niche (like American piano music or contemporary opera).

✅ Maximize the impact of a major debut – we help shape the narrative before and after big-stage performances to accelerate your momentum.

✅ Transform perception – reposition your brand when you’re known for one thing (like pops concerts) and want to be recognized for something new (like Mahler).

✅ Drive presenter interest – we fine-tune your digital presence to appeal directly to the gatekeepers who book concerts and shape careers.

✅ Create social content that tells your story – no fluff, just emotionally resonant storytelling that attracts real engagement and future collaborators.

✅ Leverage album launches – coordinate with your label’s PR, but go further by creating original video content and newsletters that keep you front of mind.

✅ Relaunch your brand after a quiet period – new website, new messaging, new momentum—crafted strategically to match where your artistry is now.

✅ Become visible to the right industry leaders – from executive directors of major orchestras to editors at top classical publications.

✅ Unify your online presence – so your website, press kit, social channels, and email marketing all reflect one clear message.

✅ Convert behind-the-scenes access into PR – we help you capture moments with orchestras, labels, and collaborators and repurpose them into audience-building content.

✅ And much more…

Why Artists Trust Gold Sound Media

We’ve helped:

  • Yunchan Lim go viral during the Cliburn, launching his globally-celebrated career

  • Jessie Montgomery win a GRAMMY via Awadagin Pratt’s album, STILLPOINT

  • Nicholas McGegan grow his online audience by 284%

  • Miró Quartet get nominated for a GRAMMY

Our work amplifies careers. Not with fluff — but with systems, strategy, and storytelling that resonates across the music industry.

  • "Jonathan's thorough grasp of social media and his insightful, thorough observations have been extremely helpful in establishing my social media platform. He is highly professional and I couldn't recommend him more strongly for an artist seeking a bounce in their PR presence."

    — Michael Fabiano, Tenor

  • “Jonathan Eifert was an invaluable part of our communications team during the 2022 Van Cliburn International Piano Competition. His expertise in digital marketing and social media—and his careful attention to detail—greatly contributed to the Competition’s exponentially larger reach; webcast viewership topped 25 million (5x increase from 2017), social media impressions hit 300 million, and followers across platforms grew by 141%. Just as importantly: he maintained positive energy, adaptability, and professionalism throughout his three weeks on the ground with us, in a high-pressure, fast-paced environment.”

    — Maggie Estes, Director of Communications and Digital Content, The Cliburn

  • “Working with Jonathan during my time at the Cleveland International Piano Competition was transformative for the organization. Jonathan brought a fresh perspective, great energy, and a willingness to go above and beyond to achieve our goal of broadening the reach of the CIPC brand. Thank you, Jonathan, for your amazing work!"

    — Pierre van der Westhuizen, Director, Gilmore Keyboard Festival

  • "Jonathan did a great job updating and re-designing our social media presence and e-blast marketing when he started with us, resulting in increased followership and visibility in our community. As social media has transitioned from photo-centric to more video-centric, Jonathan kept pace by increasing the amount of video posted. Additionally, he is organized, executes deliverables consistently on-time, and is an all-around great guy to work with!"

    — Al Jacobsen, Executive Director, Allentown Symphony/Miller Symphony Hall

  • “Working with Jonathan Eifert at Gold Sound Media for the last three years has been invaluable to Oregon Bach Festival and University of Oregon’s School of Music and Dance. His advice and expertise have been instrumental, but his strategy and execution at the regional and national level have been even more impressive. He is a steady voice, a facilitator of fresh ideas, and an excellent collaborator. It’s obvious that he truly cares about our success.”

    — Josh Gren, Director of Strategic Communications and Marketing, University of Oregon School of Music and Dance & Oregon Bach Festival

  • "Jonathan Eifert and Gold Sound Media have been instrumental in guiding our efforts to stay connected to the international music world through this time of pandemic. Even with the delays and complications of not being able to hold live piano concerts and competitions, Jonathan found creative ways to promote our events, reach new audiences, shape messaging to appeal to diverse groups, and maximize the effectiveness of every advertising dollar spent. Thanks to his extensive efforts and in-depth knowledge of the classical music world, our online views reached impressive numbers, often tripling those from previous years. I heartily recommend him to all those hoping to create the most impact for their events!"

    — Kary Billings, Executive Director, Gina Bachauer International Piano Foundation

  • “Working with Jonathan Eifert is truly a joy. He understands the social media world (so I don’t have to!) while being a master at more traditional public relations skills. Within just our first year working together, Jonathan increased our organization’s visibility - setting up our first international press coverage! He is a master at creating the perfect tone in all modes of communication. We rely on him for his intelligence, connections and work ethic. We have never been disappointed.”

    — Ellen Bergstone Wasil, Executive Director, Portland Piano International

  • "I fully recommend Jonathan Eifert to your organization/company without reservation. He worked with the Golandsky Institute over the past five years developing new ways to creatively engage a global community of pianists. Two important contributions from Jonathan was our streaming service (Golandsky Streaming), which provides online piano instruction resources to thousands of people around the world. He spearheaded and managed this project from start to finish. Secondly, Jonathan was influential in growing attendance by 34% at our Summer Symposium at Princeton University. This was a huge undertaking as people fly in from all over the world to learn. Through his skills in marketing, PR, communications, and management the Institute achieved these highlights for which we are grateful."

    — Edna Golandsky, Founder and Artistic Director, The Golandsky Institute

  • “It's been my great pleasure to work with Jonathan in his role of Marketing and Public Relations for Pianofest in the Hamptons. Jonathan has brought amazing energy, insight and real creative pizazz to his work in publicizing our mission. He is an excellent person and great to work with.”

    — Paul Schenly, Director, Pianofest in the Hamptons; Artistic Director, Cleveland International Piano Competition

  • “The Chopin Foundation retained Jonathan Eifert for the year leading up to our 10th National Chopin Piano Competition. As a small non-profit arts organization it made great sense to outsource our media relations, social media and email marketing so that our small staff could focus on the myriad of logistical details leading up to our flagship event. Jonathan immediately became an engaged member of the team. We took this opportunity to rebrand the organization with a new website and Jonathan hit a homerun upgrading our site through Squarespace. I personally found Jonathan to be very professional, intelligent, an effective communicator, and someone who delivers on his promises. I felt that he was personally invested in the success of the Chopin Foundation and even made a surprise visit to Miami to witness the conclusion of our Competition.”

    — Barbara Muze, Executive Director, Chopin Foundation of the United States

  • “Jonathan is an extremely competent, intelligent, talented, honest, responsible, reliable, and dedicated individual. We had the pleasure of working with Jonathan at Astral Artists for a full year…I recommend Jonathan Eifert highly…”

    — Vera Wilson, Founder & President, Astral Artists

  • “I have been working with Jonathan Eifert for the past 18 months. He has given me so many creative ideas in building my performing career and my festival (PYPA Piano Festival) in innovative and effective publicity. Jonathan is very responsive and always has his clients' needs in mind. If you are looking for a great publicist for your business or someone to give some boost to your performing career, I highly recommend that you reach out to Jonathan Eifert."

    — Ching-Yun Hu, Concert Pianist and Founder, Philadelphia Young Pianists’ Academy

  • “Working with Gold Sound Media has been a phenomenal experience! Their help with strategizing my organization’s digital concert season, complete with the development and promotion of my TV show — and the multitude of press placement surrounding both projects — helped keep us top of mind during the pandemic. Furthermore, Gold Sound Media created my beautiful new website that is on point with my brand and was integral to the launch of my new non-profit organization, the Music & Moore Foundation. I am indebted to them for the success of all of these endeavors!”

    — Elliot Moore, Music Director & Conductor, Longmont Symphony Orchestra

  • "Jonathan Eifert has a vision and he gets results. His execution is direct and efficient. He is flexible and adapts the game plan if needed. My orchestral premiere of ROSCOE starring Deborah Voigt with the Albany Symphony would not have been nearly as big a success without Jonathan!"

    — Evan Mack, Composer

  • "If you are an artist or music organization that is looking for a publicist to help promote your brand, look no further—I highly recommend Jonathan Eifert. During my two years of consulting work with him, I saw my career undergo a massive transformation before my eyes. Jonathan brought creative ideas to help me develop and execute a strong marketing strategy and increased my social media following. As a result of hours and hours of brainstorming sessions with him, I was able to elevate my reputation, increase concert bookings, develop partnerships with notable music organizations such as G. Henle Verlag and Pianist Magazine, and recently became a Steinway Artist. I really appreciated that he approached each session with such methodical purpose, but at the same time, pivoting masterfully when necessary. Bottom line: Jonathan Eifert takes the time and effort to understand the vision of each artist and music organization before implementing strategy. He has a unique background and understanding of performance and the working industry—having obtained a piano performance degree and worked with major arts organizations such as Astral Artists, IMG, and more. You will not be disappointed with the results! Thanks so much Jonathan Eifert for all of your help!"

    — Frank Huang, D.M.A., Steinway Artist, Associate Professor of Piano, Miami University, Department of Music

  • “I give Jonathan Eifert the highest recommendation. He is high energy, effective, personable, and totally reliable. His outlook on life is to see barriers as mere challenges along the path to accomplishment. He is devoted to the arts and is a loyal and trustworthy employee and colleague.”

    — Bonnie Slobodien, Director of Education and Community Classics, Astral Artists

  • “Jonathan Eifert brings a wide array of in-depth experience and personal magnetism to his very successful PR concepts. With a piano performance degree and experience with IMG in London, he now combines the sensitivity of a performer with the experience of the industry, and creativity catered to the individual. I personally saw my entire career and public image transformed with his work with branding, web and online presence and design, professional photography with award-winning photographer Kaupo Kikkas from Estonia, CD release parties, and securing a global media partnership for the film series I host, Living the Classical Life. Now Jonathan works with a variety of clients, including the Golandsky Institute at Princeton, and the Cleveland International Piano Competition. It is a pleasure and honor to give my highest recommendation.”

    — Zsolt Bognár, Pianist and Host, Living the Classical Life

  • "I really appreciate Jonathan Eifert's professionalism and his deep commitment in helping advance my social media profile. I enjoyed working with him and found our ‘brain storming sessions’ very useful."

    — Larisa Martínez, Soprano, Tours regularly with Andrea Bocelli

  • “Jonathan is an extremely intelligent, innovative and hardworking Executive Director and Public Relations Specialist. He has a great way with all types of people and will go the extra mile to make a client happy. He is a rare find in the Arts Administration world in addition to having remarkable people skills.”

    — Robert Durso, Senior Director and Co-Founder, The Golandsky Institute

  • “Jonathan is an excellent publicist. His strategic process has been hugely successful. Great branding advice, in depth knowledge of social media, and the creation of a new website platform have tied in very well with my new recording product. I couldn't have done it without Jonathan!”

    — Caroline Oltmanns, Pianist, Chair of Piano Department, Youngstown State University

  • “I started working with Jonathan at a time when I had a website, a Facebook artist page and a Twitter account which had no relation whatsoever between the 3 of them. Jonathan made me think about who I am as an artist and what I want to communicate to the world. That allowed me to completely reinvent my internet presence and develop online platforms that are not only consistent between themselves, but also with who I am as a person and as an artist. Throughout the entire process, Jonathan was always available to talk and attentive to detail, as well as encouraging and enlightening. It was amazing working with him.”

    — Ricardo Panela, Baritone

  • “My NYC cabaret debut wouldn’t have happened without Jonathan Eifert’s expertise and encouragement over the past year. He is a master at stepping back and seeing the long road, then breaking the whole trip into small, achievable steps that will get you where you want to go. He provides a rare combination of creative vision and pragmatism, and takes great — and contagious! — joy in the ride.”

    — Joan Ellison, Singer, Archivist/Arranger of American Popular Songbook 1920s - 1960s

Read Testimonials

Meet the team

Jonathan Eifert
Founder & Creative Director

  • Jonathan Eifert, founder and creative director of Gold Sound Media® LLC, is a visionary entrepreneur reshaping the world of classical music, opera, and the performing arts through innovative marketing strategies and community-building initiatives.

    Jonathan began his career as a freelance publicist under the name Jonathan Eifert Public Relations, supporting classical musicians and arts organizations during a pivotal time when digital media was rapidly transforming the industry. Recognizing the need for a fresh perspective in marketing and public relations, Jonathan incorporated Gold Sound Media LLC in 2019, expanding services — and building out a team — to provide a comprehensive, strategic approach to arts marketing, brand development, and public relations on a global scale.

    Under his leadership, Gold Sound Media has achieved remarkable milestones, including leading the GRAMMY-winning campaign for Awadagin Pratt’s STILLPOINT album, propelling composer Jessie Montgomery to win the trophy for “Best Contemporary Classical Composition,” and orchestrating the viral rise of pianist Yunchan Lim, which contributed to 25 million webcast views during the Cliburn International Piano Competition. These successes have solidified Jonathan’s reputation as a key person of influence in the performing arts.

    Jonathan is also the founder of Classical Post®, a boutique media brand that reaches a global audience of 20,000 annually. Through a podcast, newsletter, and editorial content, Classical Post tells the success stories of artists in their own voices, offering evergreen insights and perspectives that transcend traditional music features. This platform serves as a bridge, connecting musicians and audiences worldwide.

    Drawing from his education — a Master of Arts in Cultural Policy and Management from City, University of London, and a Bachelor of Music from Cairn University — Jonathan combines his training as a classical pianist with a global perspective on arts management. His experiences in London and New York, two major cultural hubs, have deeply shaped his strategic approach to advancing artists' careers.

    Jonathan’s influence extends to the industry as a member of the Recording Academy, the organization behind the GRAMMY® Awards, where he remains connected to the forefront of artistic innovation. His commitment to empowering artists with cutting-edge strategies fuels his broader mission: to ensure that musicians maximize their visibility and impact, making their artistry resonate across communities and generations.

Creative production

Jayson Ocon
Video Editor & Motion Graphic Designer

Patrick Mavros
Graphic Designer

Marly Carly
Copywriter

Administration

Chesca Revilla
Account Manager

Let’s Find the Right Fit

Whether you're navigating your career solo or already supported by a team, we’ll help you identify what’s working, what’s missing, and where we can make the most impact.

We don’t just promote artists — we build systems that scale visibility and unlock the next level.

Let’s build the next phase of your career — together.