Strategy

We created numerous digital assets targeting each generation to watch the streamed competition. Deploying our knowledge of Meta Business Suite and Google, we ran hyper-targeted ads on Facebook, Instagram, YouTube, and Google Search.

We also reached out to our Ambassador Network and implemented a micro-influencer campaign across Instagram to drive awareness within classical music circles. This extended to brokering a media partnership between our client and International Piano magazine to promote the competition by increasing visibility on their digital platforms.

What the client thinks

"Jonathan Eifert and Gold Sound Media have been instrumental in guiding our efforts to stay connected to the international music world through this time of pandemic. Even with the delays and complications of not being able to hold live piano concerts and competitions, Jonathan found creative ways to promote our events, reach new audiences, shape messaging to appeal to diverse groups, and maximize the effectiveness of every advertising dollar spent. Thanks to his extensive efforts and in-depth knowledge of the classical music world, our online views reached impressive numbers, often tripling those from previous years. I heartily recommend him to all those hoping to create the most impact for their events!"

— Kary Billings, Executive Director, Gina Bachauer International Piano Foundation