Case Study
Cleveland International Piano Competition
Situation
Piano Cleveland, which presents the Cleveland International Piano Competition (CIPC), came to Gold Sound Media seeking a major boost in their national and international presence as one of the leading piano competitions in the world.
Strategy
We deployed several marketing services to support the client’s goals: media relations, social media consulting and management (on site), and partnerships.
These core services resulted in our team creating and executing a comprehensive PR plan that extended to media in the U.S. and the U.K., and crafting a blueprint to exponentially grow their social media following.
We had in-person meetings in Europe to garner support from the international press and especially make inroads with medici.tv to broadcast the competition.
Solution
Through our direct work of brokering a partnership between CIPC and medici.tv, the competition’s final round became medici.tv’s first-ever webcast with The Cleveland Orchestra, one of America’s greatest orchestras.
The competition’s social media accounts exponentially grew, specifically Facebook, which saw an increased reach of over 1,400% through paid and organic content. This was a result from coaching their internal team and being on-site throughout the duration of the three-week competition.
Further, we arranged a music journalist to be on-site for the duration of the competition, whose report was published in the globally distributed magazine, International Piano. Other media coverage included The Huffington Post, The Plain Dealer, Pianist magazine, Cleveland Classical, and many more.
What the client thinks
“Working with Jonathan during my time at the Cleveland International Piano Competition was transformative for the organization. Jonathan brought a fresh perspective, great energy, and a willingness to go above and beyond to achieve our goal of broadening the reach of the CIPC brand. Thank you, Jonathan, for your amazing work!"
— Pierre van der Westhuizen, former Executive Director at the Cleveland International Piano Competition; Director, Gilmore Keyboard Festival