Case Study
The Golandsky Institute
Situation
The Golandsky Institute desired to expand its reach in the piano community — both digitally through its online education videos and in-person at its annual symposium at Princeton University.
Strategy
This project came about in the 2010s when streaming was just becoming more mainstream. To reach more people, we had to heavily pivot digitally, including launching a new website that had a built-in paid streaming service. We would later refer to this as “Netflix for pianists.”
We also needed to lean into live-streaming the annual symposium at Princeton University, broadening access to both amateur and professional pianists around the world.
Solution
Over a period of five years, we increased in-person symposium attendance by 34% at Princeton University.
We implemented live-streaming initiatives for the symposium reaching 50+ countries, garnering 12,000+ views (organic).
We launched Golandsky Streaming, a digital subscription service with the Institute’s catalogue of educational videos.
Further, we landed media coverage in The New York Times, The Wall Street Journal, The Philadelphia Inquirer, and many other outlets.
What the client thinks
"I fully recommend Jonathan Eifert to your organization/company without reservation. He worked with the Golandsky Institute over the past five years developing new ways to creatively engage a global community of pianists.
Two important contributions from Jonathan was our streaming service (Golandsky Streaming), which provides online piano instruction resources to thousands of people around the world. He spearheaded and managed this project from start to finish. Secondly, Jonathan was influential in growing attendance by 34% at our Summer Symposium at Princeton University. This was a huge undertaking as people fly in from all over the world to learn.
Through his skills in marketing, PR, communications, and management the Institute achieved these highlights for which we are grateful."
— Edna Golandsky, Founder and Artistic Director, The Golandsky Institute