The Golandsky Institute | Case Study
34% Attendance Growth at Princeton and a Streaming Platform That Reached 50+ Countries
The Organization
The Golandsky Institute is a specialized educational organization dedicated to piano technique, hosting an annual symposium at Princeton University that draws pianists from around the world. Despite a devoted global community, the Institute’s reach was constrained by the limitations of in-person attendance and an absence of digital infrastructure.
The Challenge
The Institute needed to solve two problems simultaneously: grow in-person attendance at Princeton, and extend its educational mission to the thousands of pianists worldwide who could not travel to New Jersey. This was the early-to-mid 2010s—streaming was becoming mainstream, but most performing arts organizations had not yet built the infrastructure to leverage it.
The Strategy
Gold Sound Media developed a multi-year digital transformation strategy. The centerpiece was the launch of Golandsky Streaming—a subscription-based digital platform housing the Institute’s catalogue of educational videos. The concept was straightforward: build a platform that functioned, in essence, as a specialized streaming service for pianists seeking instruction in the Taubman Approach.
Simultaneously, Gold Sound Media implemented live-streaming of the annual symposium at Princeton, extending access to amateur and professional pianists in 50+ countries. A new website was launched, and media relations efforts targeted both mainstream press and music-specific publications.
The Impact
In-person symposium attendance at Princeton University increased by 34% over five years. Live-streaming initiatives reached audiences in more than 50 countries, garnering over 12,000 organic views in the first year.
Golandsky Streaming launched successfully as a subscription service, providing ongoing revenue and global access to the Institute’s educational content.
Media coverage appeared in the New York Times, the Wall Street Journal, the Philadelphia Inquirer, and numerous music-specific outlets—publications that validated the Institute’s mission and drove awareness to both the symposium and the streaming platform.
The Takeaway
Digital infrastructure does not replace the live experience—it compounds it. By building both a streaming platform and a live-streaming capability, Gold Sound Media gave the Golandsky Institute two engines of growth that reinforced each other: digital reach drove awareness, and awareness drove attendance.
What the Client Thinks
"I fully recommend Jonathan Eifert to your organization/company without reservation. He worked with the Golandsky Institute over the past five years developing new ways to creatively engage a global community of pianists.
Two important contributions from Jonathan was our streaming service (Golandsky Streaming), which provides online piano instruction resources to thousands of people around the world. He spearheaded and managed this project from start to finish. Secondly, Jonathan was influential in growing attendance by 34% at our Summer Symposium at Princeton University. This was a huge undertaking as people fly in from all over the world to learn.
Through his skills in marketing, PR, communications, and management the Institute achieved these highlights for which we are grateful."
— Edna Golandsky, Founder and Artistic Director, The Golandsky Institute