National Chopin Piano Competition | Case Study
80,000 Livestream Views and 700,000 Impressions for the 10th National Chopin Piano Competition
The Organization
The Chopin Foundation of the United States presents the National Chopin Piano Competition in Miami—one of the most important Chopin-dedicated competitions in the Western Hemisphere. As a small nonprofit, the Foundation relied on a lean staff to manage the logistics of their flagship event while simultaneously trying to expand its digital reach to a global audience of Chopin enthusiasts.
The Challenge
The 10th National Chopin Piano Competition was a milestone event, and the Foundation wanted visibility to match. But as a small organization, they lacked the internal bandwidth to execute a professional-grade digital marketing campaign while also managing the competition itself. They needed to outsource media relations, social media, and email marketing to a team that understood both the art form and the audience.
The Strategy
Gold Sound Media provided end-to-end marketing support: social media management encompassing both paid ad campaigns and organic content, original editorial content, curated email newsletters, and media relations. The engagement also included a full website rebrand through Squarespace, modernizing the Foundation’s digital presence to match the prestige of the competition.
Paid campaigns on Meta were deployed with hyper-targeted parameters to reach Chopin and piano enthusiasts worldwide, driving both livestream viewership and social media engagement.
The Impact
The livestream of the competition garnered over 80,000 views. Social media impressions surpassed 700,000, and Facebook followers increased by 30%.
Media coverage appeared in the Miami Herald, International Piano, Pianist, Artburst Miami, South Florida Classical Review, CultureOwl, and additional outlets. The new Squarespace website gave the Foundation a digital home that reflected the competition’s stature.
The Takeaway
Small organizations with major events face an impossible choice: manage the event or market it. Gold Sound Media eliminated that trade-off, delivering professional-grade visibility while the Foundation’s staff focused on what they do best.
What the Client Thinks
“The Chopin Foundation retained Jonathan Eifert for the year leading up to our 10th National Chopin Piano Competition. As a small non-profit arts organization it made great sense to outsource our media relations, social media and email marketing so that our small staff could focus on the myriad of logistical details leading up to our flagship event. Jonathan immediately became an engaged member of the team. We took this opportunity to rebrand the organization with a new website and Jonathan hit a homerun upgrading our site through Squarespace. I personally found Jonathan to be very professional, intelligent, an effective communicator, and someone who delivers on his promises. I felt that he was personally invested in the success of the Chopin Foundation and even made a surprise visit to Miami to witness the conclusion of our Competition.”
— Barbara Muze, Executive Director, Chopin Foundation of the United States