Case Study
National Chopin Piano Competition
Presented by the Chopin Foundation of the United States
Situation
The Chopin Foundation of the United States engaged Gold Sound Media to expand their digital reach for the 10th National Chopin Piano Competition in Miami, FL.
Strategy
We provided social media management (paid ad campaigns and organic content), crafted original editorial, curated content for their email newsletters, and implemented media relations.
Solution
The live-stream of the National Chopin Piano Competition garnered over 80,000 views.
Social media impressions surpassed 700,000, increasing the client’s Facebook following by 30%.
We landed media coverage in Miami Herald, International Piano, Pianist (magazine), Artburst Miami, South Florida Classical Review, CultureOwl, among many others.
What the client thinks
“The Chopin Foundation retained Jonathan Eifert for the year leading up to our 10th National Chopin Piano Competition. As a small non-profit arts organization it made great sense to outsource our media relations, social media and email marketing so that our small staff could focus on the myriad of logistical details leading up to our flagship event. Jonathan immediately became an engaged member of the team. We took this opportunity to rebrand the organization with a new website and Jonathan hit a homerun upgrading our site through Squarespace. I personally found Jonathan to be very professional, intelligent, an effective communicator, and someone who delivers on his promises. I felt that he was personally invested in the success of the Chopin Foundation and even made a surprise visit to Miami to witness the conclusion of our Competition.”
— Barbara Muze, Executive Director, Chopin Foundation of the United States