Case Study
Oregon Bach Festival
Situation
Oregon Bach Festival came to Gold Sound Media desiring a dynamic change in marketing the two-week festival and expanding the organic reach of their social media to sell more concert tickets.
Strategy
We provided marketing/PR support for the organization through strategy, media relations, social media management, email marketing, and content creation.
We developed a content-forward marketing approach by crafting a series of long-form artist profile pieces leading up to the 2019 festival that were published to their website. These were distributed on numerous platforms and cut into bites for social media and e-blasts.
Solution
As people shared this content, we drove increased traffic to the website, which led to more ticket sales for each concert highlighted.
Organic Audience Growth Year-Over-Year*
Instagram followers increased by 105%
Twitter impressions increased by 72%
Facebook impressions increased by 14%
Website traffic increased 12%
The overall concert and event attendance was estimated at 21,500 people for the 2019 festival.
*Data measured between January 1 - July 31, 2018 and January 1 - July 31, 2019.
What the client thinks
“Working with Jonathan Eifert at Gold Sound Media for the last three years has been invaluable to Oregon Bach Festival and University of Oregon’s School of Music and Dance. His advice and expertise have been instrumental, but his strategy and execution at the regional and national level have been even more impressive. He is a steady voice, a facilitator of fresh ideas, and an excellent collaborator. It’s obvious that he truly cares about our success.”
— Josh Gren, Director of Strategic Communications and Marketing, UO School of Music and Dance & Oregon Bach Festival