Case Study
Portland Piano International
Situation
Portland Piano International came to Gold Sound Media looking to outsource their marketing and take it to the next level. Rather than employing an in-house marketing manager, they were able to save money by outsourcing and get a team of experts to support their mission.
Portland Piano International presents many of the top pianists in the world today including Lang Lang, Yuja Wang, Mitsuko Uchida, Angela Hewitt, Kirill Gerstein, Marc-André Hamelin, Inon Barnatan, Olga Kern, Benjamin Grosvenor, and Yekwon Sunwoo.
Strategy
We provided complete marketing services by tapping into our team of experts — strategist, copywriter, graphic designer, project manager, and publicist.
Spheres of work included email marketing, social media management, media relations, advertising, website content, and print assets.
Solution
The client experienced a complete re-brand of their print and digital assets. We took their former brand collateral and evolved it into one that has surprising visual energy.
We created weekly content to promote the organization’s concerts across owned platforms.
Leaning into our Ambassador Network of influential people, we landed their first foreign media coverage in International Piano magazine.
What the client thinks
“Working with Jonathan Eifert is truly a joy. He understands the social media world (so I don’t have to!) while being a master at more traditional public relations skills. Within just our first year working together, Jonathan increased our organization’s visibility - setting up our first international press coverage! He is a master at creating the perfect tone in all modes of communication. We rely on him for his intelligence, connections and work ethic. We have never been disappointed.”
— Ellen Bergstone Wasil, former Executive Director, Portland Piano International