Case Study
Martha Argerich & Sergei Babayan
Presented by the Cleveland International Piano Competition
Situation
The Cleveland International Piano Competition presented Martha Argerich and Sergei Babayan in concert at Severance Hall on October 30, 2017. It was the first-ever Cleveland appearance for Martha Argerich, which brought a storied affair to the event that has been referenced ever since.
Strategy
Although this was Martha Argerich’s first Cleveland appearance, this was part of a larger tour on the East Coast that included very splashy appearances in New York and Washington, D.C.
Since those cities took up the bulk of media coverage for her tour, Cleveland needed to ensure they were included in their own set of media placements.
Therefore, we needed to work locally and with music press in the U.K.
Solution
We landed coverage in Bachtrack, Pianist magazine, Slipped Disc, Cleveland Classical, and The Plain Dealer.
What the client thinks
“Working with Jonathan during my time at the Cleveland International Piano Competition was transformative for the organization. Jonathan brought a fresh perspective, great energy, and a willingness to go above and beyond to achieve our goal of broadening the reach of the CIPC brand. Thank you, Jonathan, for your amazing work!"
— Pierre van der Westhuizen, former Executive Director, Cleveland International Piano Competition; Director, Gilmore Keyboard Festival