Case Study
Living the Classical Life
Situation
The pianist Zsolt Bognár and a team of producers tasked us with providing a strategy that would enable their series of filmed artist profiles thrive in the burgeoning social media landscape (circa 2013).
Strategy
We deployed a framework strategy to evaluate future guests and the likelihood that any given episode could become “viral.” We worked with their team to land high profile classical stars on the show that would set the brand up for continued growth.
Solution
Within several months, a slate of new episodes were filmed that later positioned the show as a breakout platform in the classical music industry. Joshua Bell, Yuja Wang, Daniil Trifonov, Stephen Hough, among many others are featured.
YouTube views grew by 1,100%. Today, there are more than three million views.
Further, we brokered a global media partnership with the Mark Allen Group (formerly Rhinegold Publishing) to cross-promote future magazine cover stories and features in International Piano, Opera Now, and Classical Music magazines.
What the client thinks
“Jonathan Eifert brings a wide array of in-depth experience and personal magnetism to his very successful PR concepts. With a piano performance degree and experience with IMG in London, he now combines the sensitivity of a performer with the experience of the industry, and creativity catered to the individual. I personally saw my entire career and public image transformed with his work with branding, web and online presence and design, professional photography with award-winning photographer Kaupo Kikkas from Estonia, CD release parties, and securing a global media partnership for the film series I host, Living the Classical Life. Now Jonathan works with a variety of clients, including the Golandsky Institute at Princeton, and the Cleveland International Piano Competition. It is a pleasure and honor to give my highest recommendation.”
— Zsolt Bognár, Pianist and Host, Living the Classical Life