Case Study
Nicholas McGegan
Conductor
Situation
The celebrated conductor Nicholas McGegan came to Gold Sound Media for a full slate of publicity services as he launched his 70th birthday concert tour in the 19/20 season. He sought a new website overhaul, new headshots, follower growth on social media, and continued media relations.
Despite the pandemic disrupting the performing arts sector during the latter half of the 19/20 season and for the subsequent 20/21 season, Nic continued performing during this period at some of America’s top orchestras including The Cleveland Orchestra, Dallas Symphony Orchestra, and the Houston Symphony as they pivoted to digital concerts.
Strategy
We deployed services including media relations, web design, social media management, email marketing, and creative direction.
Solution
Nic stayed top-of-mind throughout this transition period through a combination of frequent media placements, 284% follower growth on his Facebook page, and a refreshed digital image where we built a new website and provided creative direction for publicity photos shot in New York City.
We landed coverage in outlets such as Los Angeles Times, The Guardian, The Times of London, Dallas Morning News, Houston Chronicle, San Francisco Chronicle, among many others.
Media was also placed in music-specific outlets such as Gramophone, The Strad, Opera News, OperaWire, San Francisco Classical Voice, Early Music America, and many more.
Further, we arranged a collaborative brand partnership with Primephonic (now owned by Apple Music) where Nic curated a playlist of Baroque opera, featuring his favorite works that he conducted amongst other recordings.