Case Study
Deborah Voigt
Soprano
Situation
The composer Evan Mack worked with us to ensure that his new opera ROSCOE had media coverage when it had its orchestral premiere with the Albany Symphony. Starring the legendary soprano Deborah Voigt in the title role, this would also be her first new opera role.
Strategy
We deployed our dynamic media relations service, crafting the official press release, distributing it to key media, and consistently pitching journalists to land coverage.
Solution
We landed media coverage in Albany Times Union, Opera Now, Opera News, Seen and Heard International, WAMC Roundtable, and WMHT-FM. Further, we arranged for the team at Living the Classical Life to film a feature episode on Deborah Voigt, which included a discussion about her ROSCOE appearance.
What the client thinks
"Jonathan Eifert has a vision and he gets results. His execution is direct and efficient. He is flexible and adapts the game plan if needed. My orchestral premiere of ROSCOE starring Deborah Voigt with the Albany Symphony would not have been nearly as big a success without Jonathan!"
— Evan Mack, Composer