Case Study
Charlotte Hu
Pianist
Situation
Star Taiwanese pianist Charlotte Hu came to us to develop a communications strategy and done-for-you services to grow both her reputation and the music festival she founded, Philadelphia Young Pianists’ Academy.
Strategy
We deployed a carefully considered strategy that emphasized expanding recruitment and programming efforts for Philadelphia Young Pianists’ Academy that also elevated her solo career. Further, we leaned into placing stories in the media that positioned her as a female founder and positive force in the music industry.
Solution
Providing guidance in numerous areas of her career, we expanded her social media footprint, launched new recordings to critical acclaim, and witnessed her embark on sold-out concert tours to Asia.
We landed media coverage in International Piano, numerous pieces in The Philadelphia Inquirer, Broad Street Review, WRTI, and Pianist magazine.
Most notably, we conceived and arranged for a national broadcast performance on the hit reality show Million Dollar Listing New York (Bravo TV network) to an audience of 1,000,000.
What the client thinks
“I have been working with Jonathan Eifert for the past 18 months. He has given me so many creative ideas in building my performing career and my festival (PYPA Piano Festival) in innovative and effective publicity. Jonathan is very responsive and always has his clients' needs in mind. If you are looking for a great publicist for your business or someone to give some boost to your performing career, I highly recommend that you reach out to Jonathan Eifert."
— Charlotte Hu, Concert Pianist and Founder, Philadelphia Young Pianists’ Academy