Why Classical Musicians Need Access—Not Just Publicity

As a classical musician, you’ve probably been told that you need more press to get ahead.

But after working with artists who’ve won GRAMMYs, gone viral, and booked major performance opportunities, I can confidently say:

Press is not what gets you booked. Access is.

In this video, I break down the biggest myth in the music industry: that publicity alone is enough to grow your career. It’s not. What actually matters is being visible to the right people—the artistic directors, presenters, festival programmers, and industry insiders who make decisions.

You’ll learn:

✅ Why press alone doesn’t create career momentum

✅ Who the real gatekeepers are (and how to get on their radar)

✅ How we help artists at Gold Sound Media build visibility and access

✅ A flywheel strategy you can implement now to shift from overlooked to in demand